Benefits

A bespoke game can deliver a wide range of commercial benefits:

Customer Acquisition and Retention
The popularity of our games means that they can act as an extremely effective recruitment and retention tool for customers.

Web/Wireless Traffic Generation
Fantasy League games provides unbelievably sticky content. A typical player in a football-based game revisits the game site three times per week for an average of six minutes to check their scores and change their team.

Marketing Data
Fantasy League games usually include a registration process, thereby enabling a client to build high volume (opt-in) databases of customer data.

Brand Repositioning / Strengthening
A Fantasy League game can attract a new audience demographic to a brand and reinforce existing brand values. Brands can also use the game to associate themselves with a real-life sporting event or activity.

Sales Promotion
The inclusion of a Fantasy League game can boost sales of a product whether that be newspaper circulation, wireless platforms or FMCG ('on-pack' promotions).